I barely use my Twitter account anymore but heard it helps your search rankings. Is it worth carrying it over to my new site?
— A:
Nope. Social media can have huge advantages but only if you stay active. Search engines love new content and Twitter and Facebook are great ways to connect with potential customers, but nothing makes you look disconnected more than an abandoned profile. Instead of leaving your socials on life support, find a channel that you will participate in (like industry forums) and connect that way. You'll stay interested and keep the juice flowing.
